Joe Norton, CIO, Philips explains the biggest shift they are currently seeing is one in attitudes, generationally – 13-15% of Philips traffic has moved from their website to mobile devices in the last year. The explosion of technology to develop mobile apps instead of websites as well as the abundance in growth of smart phones as opposed to standard phones has changed how consumers are using websites. He also explains that the leading objective for Philips is around digital re-invention. They are focused on IOS as an operating system, but will have applications supporting all products and marketing roll-out for all mobile store-fronts which are available on internet, however the biggest challenges will be around bandwidth and security.
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