Phil Coleman, CIO of British American Tobacco (BAT) discusses current trends in enterprise mobility including the power of consumerisation and how this is spilling into corporates, which is having a knock-on effect on how companies are managing devices.
The challenges around this are looking for ways to control what is set up as consumer choice with a corporate and ways to treat and support a device that does not belong to you. When it comes to adding enterprise applications to mobile devices for the employee, Phil gives advice on how to keep it simple, using a HTML5 format, while remaining device agnostic.
Phil explains the successes of BAT in enterprise mobility – such as building their own corporate App store which is capable of sitting on a number of different devices.
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